marketing strategy

Research shows that 80% of the buying decisions are made by women. Make sure your website color scheme, choice of images and website copy appeals to your women audience. When chosing photos for your new website, keep in mind that people want to see photos similar to themselves enjoying or using your services.

Talk up your business. Wherever you go, talk about your business. And talk about your website. Tell engaging stories about how you helped your clients by building their business.

Go to online chat forums in your industry and post comments explaining tips and tricks of your trade or industry. Many people have gained valuable leads this way.