What is a mobile-friendly website?

What is a mobile-friendly website?

A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPhones, iPads, and tablets. It also has these features:
  1. Loads fast – bloated sites cost more money to access
  2. Easy to read – mobile phone screens are 1/5th the size of desktop computers
  3. Easy to navigate – menus have limited space on mobile devices
  4. Minimal scrolling - not just vertically but also horizontally
  5. Avoids using Flash – because Apple products do not support Flash
 
Did you know?

“When Google looks at how to decide which ads to feature in its Google AdWords program, it will consider how well a site is tailored for mobile devices, things like whether it works well for touch, is made for smaller screens, has shorter load times and avoids Flash.”  (Source: http://gigaom.com/2011/09/21/google-pushes-advertisers-to-optimize-sites-for-mobile/)