There are quite a few hacks for eCommerce that any brand can try. Which ones are successful depends on variables such as the niche, partners, and even trends. Of course, getting these right for a business can be like pushing water uphill! It can also take some time to find the ones that work. But when they do actually work, they are pretty powerful. From embracing FOMO marketing to social proof, here are some marketing tools that any eCommerce brand can use.
Engaging tight-knit audiences is one of the more challenging parts of eCommerce and, indeed, modern business. Niche audiences can be marketed to success by working with partners such as influencers in the field. However, 97% of eCommerce is B2B and this means working with partners is critical. Tools like Shopify Collabs help bring creators and businesses closer. Yet partners at every part of the process, such as supply chain logistics, must also be considered.
Fear of Missing out, also known as “FOMO” is a simple yet powerful tactic that modern marketers use to increase sales. Scarcity is a common thread in FOMO marketing and 69% of consumers are influenced by this. Creating a sense of urgency around a product is also a common method that can increase sales, as customers rush to buy something before it is gone. Presenting stock levels, limited-time deals and call to action methods will increase FOMO.
So, you have made a sale. Now what? Well, sell more! Upselling is a powerful method of increasing sales revenue by appealing to customers and also helps when improving customer retention, as consumers enjoy products from trusted brands. Additionally, it is easier. Seriously, a marketer is up to 70% more likely to sell products to existing customers than new ones. So, why waste time chasing new customers when you have others already primed to buy more?
Word of mouth is one of the most powerful methods of increasing sales, as most people buy products based on recommendations. In fact, 65% of new customers purchase products based on recommendations from trusted sources such as friends or even credible celebrities. To establish word-of-mouth trust, encourage customers to leave reviews or provide feedback. However, it also helps to include positive testimonials on blogs and product/service pages.
A/B testing is a tried and tested method of finding what works. In simple terms, it involves running two marketing campaigns at the same time, each slightly different and measuring which one performs the best. A/B testing is the second-most popular Conversion Rate Optimization (CRO) method alongside analysis of the customer journey. A/B testing is commonly used to measure key metrics such as bounce rate, conversions and Click-Through Rate (CTR).
Working with partners such as niche influencers is one of the most overlooked yet powerful hacks for eCommerce brands today. Of course, there’s also upselling to satisfied and loyal customers. But don’t forget about A/B testing to find the strategies that work for an audience.
