Research shows that 80% of the buying decisions are made by women. Make sure your website color scheme, choice of images and website copy appeals to your women audience. When chosing photos for your new website, keep in mind that people want to see photos similar to themselves enjoying or using your services.
One of the goals of any website redesign project is to enhance your image to be more professional and corporate, modern and up-to-date. One of the best ways to do this is to use high quality stock photographs. Many images are available at low cost and are royalty-free. Others like GettyImages.com are more costly but the shots are amazing. Some great places to find exceptional photos are:
Another way to improve the quality of your images is to hire a professional photographer to take custom photos of your place of business and your products and services. We can recommend a experienced professional photographer that is guaranteed to improve your professional image.
Marketing research shows that most visitors to your website will be women. The boss’ secretary is tasked with finding a limo service for the next corporate event. The bride to be or the maid of honor makes the call to find the best stretch limo for the special occasion. Check your stats of all incoming calls and email requests to confirm that more women than men make the buying decisions. So it makes sense to make sure that your images and marketing messages on your website appeal mostly to women.
For a recent project, I chose very high quality stock photos and wrote marketing slogans for each photo in the slideshow. I chose photos of happy people inside the limos instead of pictures of gleaming black SUVs. Research shows that 80% of the buying decisions are made by women. Make sure your website color scheme, choice of images and website copy appeals to your women audience. When chosing photos for your new website, keep in mind that people want to see photos similar to themselves enjoying or using your services.
When writing your marketing messages, there are some simple techniques you can use to convey your message effectively. Be sure to use the word “your” and “you”. This makes the marketing message seem personal and directed at the visitor personally. Begin your slogans with action words and words that convey fun occasions. Instead of saying “Take a tour of the Sunset Strip”, say “Enjoy private tours of the Sunset Strip” to convey the concept of multiple enjoyable and hassle free events.
We have experienced copywriters who will write copy that successfully sells your products and services. Many more visitors to your website will be converted to repeat buying customers.
For more advice for your new marketing strategy, contact Katy and her team at SeascapeWebDesign.com.
