Your brand is a vital element of your business. To grow a successful business, you need a strong brand to differentiate your business from your competitors. Your brand also communicates what you can offer your customers that rival companies cannot. Your brand represents your business and expresses your company’s personality and values to your customers, both current and future.
Video is the dominant form of media on the web. Every day, humanity consumes billions of videos on everything from cookery to cats (and sometimes both at the same time).
Marketers were quick to see that motion picture was the preferred medium for communicating digitally. You could have the most beautiful images or line after line of perfect prose, but it couldn’t compete against videos. There was something about it that made it special.
New businesses and startups are getting launched every-day. There were 30.7 million small businesses that started in 2019. The market space looks saturated; The competition is fierce. Global economic growth is at its lowest. The net economic growth in 2019 was the “lowest of the entire decade,” only reaching 2.3%, according to the U.N.
Technology has been changing the world’s landscape in the most unexpected ways. It has impacted a lot of industries and it can be seen all around us. In the business sector, the technological impact can be clearly felt as the years go by.
Having and running your own business is not an easy feat. No matter its size, you need effort, determination, discipline and budget to make your business grow. As time rollovers, technology has been redefining the way businesses operate, promote, communicate and grow their brands, products and services. Technology has helped businesses bridge gaps and continues to thrive.
In this article, let us see some of the impacts of technology on how it aids the growth of a business.
The year 2019 was called the year of visuals for social media and it didn’t have its name for nothing. Over 500 million people used Instagram stories every single day and different channels like Facebook, YouTube and Spotify followed suite.
Post were interactive, boring graphics turned into flashy graphics and people followed instructions better when visuals are used.
As a Project Manager, you get to manage every part of a task or project. You take care of the planning down to the result of it, and that is a stressful job. Aside from all of these, project managers have to also deal with their team members. They have to check on the progress of each member.
But technology has taken off some time-consuming tasks. It provides teams with more time to focus on important parts of a project.
Did you know that there are over two million apps available in the App Store, and this figure is only rising by the day? So if you’ve developed an app and are hoping that people will just stumble across it and start using it, then you might want to think again. The competition is fierce, and if you want people to know about your app, then you’re going to need to market it.
Are you putting off attending a trade show? It can be intimidating and indeed overwhelming to put yourself out there and in front of not only the public but also your peers too. But when it comes to marketing, attending a trade show as an exhibitor can give you a massive boost when it comes to networking with others in your sector and attracting new clients and customers and getting your company's name out there and in front of other people.
Digital marketing is a vital part of every business. It increases sales, brings new leads, and grows the business's profit. However, the problem with all things digital is that it often changes.
Most of these changes are the results of consumers' behavior.
If you want your business to work out, you must include digital marketing in your plan. It's the best way for you to reach your potential customers since most people are often online.
Online Reputation Management or ORM, as it is commonly known, is an important part of every business. ORM is a digital marketing strategy that focuses on the customers' experience towards a product or a brand.
There is more to a business than achieving 100% success in their sales. Businesses must also protect their reputation by taking care of what their customers' needs and issues are. After all, without their customers, businesses cannot operate.
