Nowadays, it’s impossible to have a website without worrying about your SEO performance. Consequently, it’s not uncommon for businesses – small and large – to spend a lot of time carefully choosing their keywords. Your team of content experts provides relevant and informative texts and media materials to publish online, each targeting a specific keyword. For each keyword, there is a dedicated demographics to address and understand. Ultimately, it makes no doubt, that the person looking for a family hotel room doesn’t share the same interests and requirements that the user who needs a hotel room near the convention center. Indeed, the first search is probably made by a mother who will need reassurance in terms of baby safety options and child-friendly menus. On the contrary, the second search shows a business person who will prefer content about Wi-Fi features and valeting.
