Nowadays, it’s impossible to have a website without worrying about your SEO performance. Consequently, it’s not uncommon for businesses – small and large – to spend a lot of time carefully choosing their keywords. Your team of content experts provides relevant and informative texts and media materials to publish online, each targeting a specific keyword. For each keyword, there is a dedicated demographics to address and understand. Ultimately, it makes no doubt, that the person looking for a family hotel room doesn’t share the same interests and requirements that the user who needs a hotel room near the convention center. Indeed, the first search is probably made by a mother who will need reassurance in terms of baby safety options and child-friendly menus. On the contrary, the second search shows a business person who will prefer content about Wi-Fi features and valeting.
But what does it mean when your efforts to design the appropriate content go unnoticed? Why don’t search engines boost your ranking position? The truth is that content plays a significant but not leading role in your SEO results. You need to consider your technical efforts too.
Boost search engine results
Can search engines index your site?
The first question you need to ask yourself is what does search engines need to do to publish your website? High-quality content is vital. But it falls flat if crawlability issues make it undiscoverable. You need to test your website crawlability as a priority. The crawlability of the site refers to the potential issues that prevent search engines from indexing it. If Google and other search engines such as Bing can’t go through your website to discover new links and content, they can’t call back those findings among the relevant search results. Effectively, the first step of indexing your site is to check that search engines crawlers have access to your data. A server error, for instance, can make your site unreachable. Additionally, if your robots.txt file blocks Google, you won’t be able to appear in any search result
Do you speak the latest web language?
When it comes to creating a website in the appropriate language, businesses tend to worry about translating their content in foreign languages. In reality, before you consider the introduction of foreign languages, you need to make sure that your structure is based on the correct application of web language. The latest updates when it comes to web presence focus on the use of HTML5 and CSS3. While this doesn’t mean that sites using previous techniques can’t be indexed, it’s important to note that search engines favor the latest hypertext markup language and cascading style sheets structure. Older alternatives might throw up error messages.
Additionally, marketers know the importance of metadata in the SEO strategy. But the implementation of microdata can help Google and other search engines to gain a deeper understanding of your content. Ultimately, the more accessible you make your content, the more likely your site is to rank high in the SERPs. Microdata facilitate crawling by organizing your web data in meaningful chunks of information.
In conclusion, your tech factors play a significant role in helping your SEO results. From making your website accessible to search engines to helping crawlers to understand your content, you can do a lot to boost your ranking. Furthermore, in an environment where technology is designed to help users, it’s foolish to assume that future SEO algorithms won’t be affected by assistive technology such as screen readers, for instance. Making your site more accessible to all is the next big step in SEO.
