Businesses that are new to their industry often struggle to be seen. It’s very difficult as a new company to break into an industry that is already established and has a lot of big fish already in the pond. Making your business known to customers is the only way you are going to be able to make money, and if you hope to survive, make money you must!
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Can your customers find you when they are searching for what they need? This is the first thing that you need to ask yourself and if the answer is no, then you need to start looking at how you can put yourself out there. There are plenty of articles to read on marketing that you can get stuck into, and you can search around for the best advertising blog out there to help you kick things off. Ultimately, it’s going to come down to how you want to project yourself to your customers. It doesn’t matter how new, wonderful or glittery your product or service is – if you aren’t out there, people won’t see you. If people can’t see you, then you can’t make any money. It’s not rocket science; visibility is key for profits and there are things that you could be doing to get your business name out into the world. The real question is what you are willing to do to get it out there and get seen. We’ve got some of the easiest tips that may feel obvious, but if you’re reading this – you need the help! Check out and implement the tips below:
List Yourself. Do you have a physical store or building that customers can come to? If so, you need to get your contact details and address listed on as many business advertising websites as possible. If your company is currently solely online, then you need to drive shoppers to your website using tools like Google Merchant Center. If people can find your company, they can review it and reviews are something that makes you money. Good service gets you good feedback, good feedback gets you new and exciting customers interested in what you can offer them. Don’t be afraid to put yourself out there and be reviewed, either – it’s not all doom and gloom.
Get Creative. Your local community is going to be your key to popularity. If you can get yourself into the local community papers, you can be sure that the people who live closest to your business are aware of your business and what you can offer. Let’s say that your company sells clothing, you could come up with a newsworthy piece about yourselves and if this includes giving back to the locals, you’ll drum yourself up some loyal business. They’re always going to remember a company who cares about the locals.
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Pay Attention. When your customers give you feedback and review your services, pay attention to it. What they say will have a huge impact and not just on your bottom line. They’ll be the ones to recommend your company and your services to other people, creating new business for you with every good thing you can offer. Your business name needs to get out there in a positive way and not a way that is negative. Get yourself onto social media and engage with people around you so that you can learn what people want from your company.
Stop, Press. Press releases are valuable for a company. Where you can, distribute your press releases for free and use the local newspapers for the right publicity. When you have company or industry news, use your press releases to get the information out there. This keeps your name in the eye of the customer and people will remember you.
Get Connected. We mentioned social media earlier, and whether you are a physical business offline or not, you need to get on it! The sheer plethora of free social media websites that are on offer for you to advertise on and get your name into means that you can connect with customers further than the local area. This is the digital age and by refusing to join it, you’re going to shoot yourself in the foot. Start with the free services that social media can offer and grow from there. You’d be surprised how much business you can drum up simply by being online enough!
YouTube. Blogs are fun, but vlogs can be amazing! Selling is a big factor in business and if you can offer a subscribed vlogging service on your company website alongside your company blog, you will be visible everywhere. It doesn’t matter what industry you are in, there are things you can do to show the world what you are about. Vets could show how to groom a dog correctly. Nail technicians can demonstrate the perfect hand massage. The opportunities are endless online, take every single one that you can.
Freebies. How often do you enter contests on social media simply by adding your name to a list for random choosing? People love free things. It doesn’t matter whether that’s a newspaper for the underground or a can of cold drink on a hot day as a promotion: freebies make further sales. Not every freebie you hand out will see a return later, but offering people discounts, competitions to win and freebies to try is a great way to ensure that you get the right publicity. If one hundred people share your post on Facebook offering 10% off products, then that’s another 100 people who will see and possibly share your business name!
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Ultimately, you have to be confident about your business before you put it out there in the world. You need to know your business strengths and play to them as much as physically possible, so that you can earn more customers, money and recognition in your industry. Be a force of nature in your advertising, and you can watch the return on your investment in your business name.
