Every business needs a website – it’s your shopfront to the digital world. However, nowadays a website isn’t enough to make a splash on the internet. In order to get noticed and look like a successful business, you need to be all over the web. Here are just a few ways to build your online presence beyond a website.
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Get on social media
Social media platforms like Facebook and Twitter allow you to connect more with customers. You can use these platforms to offer live updates to existing customers, whilst drawing in new customers with promoted posts and engaging content. If you’re not au fait when it comes to Facebook and Twitter, you could always hire the help of a company that deals with business social media. They may be able to come up with engaging posts that increase your following and generate more leads.
Set up a Youtube channel
Youtube isn’t just for entertainment. Businesses are now using Youtube as a promotional tool. You could use it to display video adverts or you could set up your own Youtube channel and create content. Videos could be used to give business advice to customers to fellow business owners, or you could discuss business news within your trade. Such videos could boost your credibility – just make sure that you use a good quality camera and microphone.
Embrace online review sites
Many consumers use online review sites such as Trip Advisor and Trustpilot to look up companies and check if they’re credible or not. Embrace these sites by encouraging every happy customer you work with to leave a positive review. You should aim to always have more positive reviews than negative reviews.
Get featured on other people’s blogs
You can also get your name out there by getting in contact with blogs and having them feature content related to your company. This could be a product review, an interview, an SEO piece with a link to your company’s website or a new article with your company mentioned in it. All of this will boost your web presence. Some blog owners may even allow you to post content yourself as a guest contributor.
Get featured in professional online publications
Professional news sites and magazines are more difficult to get featured on – you may have to hire a PR company. Getting featured on these platforms can boost your web presence significantly however. It’s possible you may be able to pay certain journalists to feature you. You may also be able to pay social media influencers to promote your company.
Cross-promote with other companies
Cross-promotion is a means of promoting another company in exchange for them promoting yours. This could involve posting about a company on social media and having them post about your company too. You also advertise one another on your company websites. This could help to build your online presence through endorsements on other people’s websites and social media accounts.
