Oops, I forgot to post my November newsletter. Here it is:
November 2009
1. Ask your clients for their testimonials.
Many business owners are reluctant to ask their clietns for testimonials. This is especially common in women who don’t like to toot their own horn. Clients love to talk about companies they like and most will be happy to give positive comments when asked to do so.
2. Call your clients as part of your follow up and ask for their feedback.
They may not have time to write down a testimonial for you. Make it easy for them. Call your client on the phone and ask how they like your product or service. And ask for any questions or comments.
3. Offer to write it down for them.
You could say something like "that would make a great testimonial for my website." Offer to write it down for them and send it to them by email. Ask them to edit or add anything they wish and also to authorize it.
4. Ask your clients to be more specific.
If they say something like “you did a fantastic job”, ask them to be more specific and to describe a certain aspect of your service that they liked.
5. Ask for their permission.
Be sure to ask the client’s permission to publish their testimonial on your website or in your brochure. Let them know how you plan to use it.
6. Refrain from editing your client’s wording.
If your client sends you a written testimonial, use it as is. You can remove complete sentences if it’s too long but do not change the wording or the sentence order.
7. Include the client’s full name, title and name of their company, and city.
If you use only the person’s initials, it could be anyone and is viewed as less trustworthy.
8. Offer to include a link to your client’s website in the testimonial credits.
This will help promote both of your businesses at the same time.
9. Include a small photo of the person who gave the testimonial.
This makes it more personal and assures the reader of the truth of the testimonial.
For more Internet marketing tips, visit our blog at http://seascapewebdesign.com/blog
Kathryn Laan, Creative Director
Your Website Marketing Experts
Visit SeascapeWebDesign.com Today!
604.729.4227
katy@seascapewebdesign.com
www.twitter.com/seascapeweb
Tomorrow I will be attending the Marketing Warrior event presented by Colin Sprake of MYMsuccess.com. It's Nov. 19th and 20th. For more info, see http://www.mymsuccess.com/events_marketing_warrior.php
Colin also gives FREE marketing events: http://www.mymsuccess.com/events_marketing_free.php
Colin gives excellent advice on making a great first impression with your business card.
When your computer dies, are you able to continue doing your business? We don’t like to think about it. But sometimes those little machines that we rely on every day to business, sometimes they do break down. Recently my video card died the day before a site was due to be launched and my computer would not start. Thankfully, I had complete website backups on my laptop and on my development server.
Building your business is all about marketing. Here are 7 tips to expand your business online in 2009.
1. Redesign your website regularly to capture your audience’s attention and be memorable. Use a content management system like Drupal so you can easily add a new design. You will also save time and money by editing and adding content to your own website.
The following is a post from Daniel Scocco, author of Daily Blogging Tips.
I was browsing through my RSS reader today and came across an interesting post from Brian Clark, titled Since When Are Blogs Not Social Media?. Here is a quote from it:
I’ve noticed a strange trend lately.
For some reason, people seem to be equating social media with social networking.
At the same time, they seem to be treating blogging as something other than social media.
Last night I attended the Vancouver Entrepreneur's Meetup at the Network Hub in downtown Vancouver. I met Tyler Wright the guest speaker. He asked me how to integrate his blog and his website together. Right now his blog is here: http://megawattpr.wordpress.com and his website is here: www.megawattpr.com
Here's the advice I gave him. Maybe you will find it helpful, too.
Experts say that prospects need to have contact with you 7 times before they will feel comfortable buying from you. Here are 7 ways to nurture a budding business relationship.
1. Business cards often form a person's first impression. When you attend networking events and meet tons of people, your business card is something tangible your prospects can take home with them and refer to and remember you. Be sure to have your business card professionally designed with your branding and contact information including phone number, email address and website address.
Seascape Web Design is now on Twitter! You can follow us at SeascapeWeb. Keep up to date with the latest happenings at our web design and marketing company including new projects, additions to our portfolio and information on effective marketing strategies.
To view our postings on Twitter, go to http://www.twitter.com/seascapeweb
Here's a great FREE webinar coming up this month. Presented by bizlaunch.ca
Date: April 23rd, 2009
Time: 11 am PST
Topic: How to Grow your Business Online
Tonight I will be attending the High Output Business Networking group in Langley. We meet at Newlands Golf Course in the upstairs Lounge called Winner's Sports Bar. Meeting starts at 5:45 pm and the address is 21025 48th Avenue, Langley, BC.
Here are 7 Internet Marketing Tips that I will be sharing at tonight's meeting.
1. Stand out from your competition with custom graphic design. Is it time for a redesign or website makeover?
