Oops, I forgot to post my November newsletter. Here it is:
November 2009
1. Ask your clients for their testimonials.
Many business owners are reluctant to ask their clietns for testimonials. This is especially common in women who don’t like to toot their own horn. Clients love to talk about companies they like and most will be happy to give positive comments when asked to do so.
2. Call your clients as part of your follow up and ask for their feedback.
They may not have time to write down a testimonial for you. Make it easy for them. Call your client on the phone and ask how they like your product or service. And ask for any questions or comments.
3. Offer to write it down for them.
You could say something like "that would make a great testimonial for my website." Offer to write it down for them and send it to them by email. Ask them to edit or add anything they wish and also to authorize it.
4. Ask your clients to be more specific.
If they say something like “you did a fantastic job”, ask them to be more specific and to describe a certain aspect of your service that they liked.
5. Ask for their permission.
Be sure to ask the client’s permission to publish their testimonial on your website or in your brochure. Let them know how you plan to use it.
6. Refrain from editing your client’s wording.
If your client sends you a written testimonial, use it as is. You can remove complete sentences if it’s too long but do not change the wording or the sentence order.
7. Include the client’s full name, title and name of their company, and city.
If you use only the person’s initials, it could be anyone and is viewed as less trustworthy.
8. Offer to include a link to your client’s website in the testimonial credits.
This will help promote both of your businesses at the same time.
9. Include a small photo of the person who gave the testimonial.
This makes it more personal and assures the reader of the truth of the testimonial.
For more Internet marketing tips, visit our blog at http://seascapewebdesign.com/blog
Kathryn Laan, Creative Director
Your Website Marketing Experts
Visit SeascapeWebDesign.com Today!
604.729.4227
katy@seascapewebdesign.com
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