We’ve all seen those visually stunning websites complete with more animations, videos, logos and graphics than you can shake a stick at. They look like they’ve been created with the aim to impress, yet when you delve a little deeper, it quickly becomes apparent that they’re a nightmare to navigate and you’re not actually sure what the company is selling. These websites are very much style over substance and this an aspect of web design that will do nothing to increase your sales. In fact, a website like this can do the opposite and see you losing parts of your customer base.
There’s no getting away from the fact that in this technological age of social media, the Internet and web-savvy millennials, a solid company website is vital if you are to maximize your revenue and profits. Take a look at how you can ensure that your website can help you to secure more sales.
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Your Target Market
As with any astute marketing tool, you need to target your niche and not play it safe trying to fulfill the requirements of every market. Target your potential consumers carefully. You need to use your skills of empathy and try to imagine the problems your potential customer might be facing and how your company and your product can help solve these issues. This should be at the essence of your content marketing strategy. Ensure that your homepage and FAQs section addresses these issues and demonstrate clearly to the visitors to your website how your product outperforms other similar things on the market.
Image Is Everything
It’s vital that your message is coherent and that it complements your logo and the graphic design across all the mediums that you utilize including your website. Outsourcing your website construction to a company that specializes in fully managed design services means that your brand will be SEO enabled, appear high in Google’s search results and look stunning. Your website needs to be professional and instill a sense of confidence within your potential customers to get them to buy rather than merely browse.
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The Basics
It should go without saying that you need to have exceptional copy for your web pages. It’s not good enough to have spelling, syntax and grammar errors strewn across your site. It looks sloppy, unprofessional and could drive traffic away. Would you purchase from a company that cannot spell the word ‘product’ correctly? Of course not. You’d venture elsewhere. If you are trying to keep copywriting in-house, ensure that it gets checked by at least three different pairs of eyes before it goes live to eliminate any errors.
Ensure that any novice can navigate your website through a clear and simple menu design. Make sure your contact details are visible at all times and that connecting to your social media channels is easy.
Having a solidly built and well-designed website is key to being visible and competing with your industry rivals. Get it right, and you could see a sharp increase in sales which will allow your business to flourish for years to come.
