Focusing on the online side of your business is going to be important, especially when you consider that we now live in the age of technology. There is very little that you can do these days that isn’t going to have a massive impact on your business, either positively or negatively, which is why you want to get it right. In this piece, we’re going to be focusing specifically on the online side of your business, and what you can do to improve this so that your business sees better results. Have we got your interest? Good.
Get back on social media, and actually put some effort in. Creating a profile and posting once every couple of weeks isn’t going to cut it, is it? You know that, and yet you’re doing it anyway which doesn’t really make a lot of sense. If you don’t have the time to manage your social media, and you don’t have someone in the business who can do this for you, then you need to hire someone else. We know that this just means another expense, but it’s one that will pay off.Social media is one of your best allies when it comes to the business world. You can post creative content on there, you can go Live for important events, you can run giveaways, you can engage with people, so what is there not to love about it? It gives you everything that you need in the same place, and allows you to get information directly from users. Use this information to make better choices going forward, and improve your online marketing strategy.
Now let’s look at your business website. When you started your business, did you take the time to have a professional design it so that it looked amazing? Or, did you want to save some pennies, using a template to create your site and have ended up with a cookie cutter site that nobody is really interested in? While you might not think that this is part of online marketing strategy, your website is a massively important part of it. Don’t forget that for most people, the website is the first impression that they are going to get of your business, so it’s got to be a good one.
When you’re revamping, think carefully about your user experience. Make the website easy to navigate, while also ensuring that it looks fantastic. Have an entire section dedicated to payments, and ensure that you find the best in credit card processing, as well as other forms of payment so that you don’t lose customers to this. You also need to design your website so that a user never has to click more than three times to find what they are looking for.
If you want to have the best online marketing ever, then you need to keep an eye on analytics, don’t you? If you don’t know what these are, this is the information on your marketing that you need to make informed decisions going forward. It shows you things like which of your marketing tactics are bringing in the highest quality leads, and which ones are leading to more conversions. It also shows you where your bounce rate is at its highest and so on. All of this information is essential to creating the best marketing strategy possible, as you will be able to see what is working and what is not.
Keep your eye on this information at all times, and use it to make better choices going forward. If something is not working, then you’ve got to make some changes, or completely get rid of it. You need to do whatever it takes to get the conversion rate up, and the bounce rate for your business website down. It might take a while and quite a bit of trial and error, but you will be able to get there.
While most of the things on this list might seem like obvious things to do, that doesn’t mean that people are actually doing them. Sometimes, it’s the most obvious things that we actually need reminding of for one reason or another, and that’s what we’ve done for you today. Make sure that you are doing all of the things on this list to ensure that you have a fantastic online marketing strategy, and that you are not falling behind, allowing the competition to swallow you whole.
