As we are at the start of another year, a lot of businesses will be plotting out their marketing strategies for the year ahead. If this is the case for you, we would certainly recommend is that you look into Google My Business to ensure that your profile is perfected on here.
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You cannot move forward in terms of local SEO without Google My Business
Achieving exposure via local search engine results is simply not possible without Google My Business. With regards to business listings online, with the phone details and company addresses, are extracted directly from the company's Google My Business profile. This is why you need an expert to craft the perfect Google My Business profile for your company.
Do not underestimate how important Google My Business is
Google My Business feeds information to a number of different places, including not only the local pack but also the Google Maps search results as well. However, the most familiar appearance of Google My Business and arguably the most significant is when it features on the top right or the top of your smartphone when doing a branded search of your business.
What sort of information is on your Google My Business profile?
Your Google My Business profile can include a wealth of different information that you have submitted. Companies like WEBX360 can help you to master this. This not only includes your contact details but will also include the services that you offer, as well as your opening times, your business description, and the category that you fall into.
There are a lot of consumer-generated elements of Google My Business
However, what is significant to note here is that a lot of the features of Google My Business are entirely generated from your consumers. This includes Google reviews, Google My Business question and answers, and Google My Business attributes.
Accuracy is definitely key when it comes to Google My Business
A large part of effective local search engine optimisation, therefore, is about making sure that your Google My Business profile is as accurate as possible and that it is up to date. This will give you a much greater chance of featuring in the local pack and improving your CTR (click-through rate).
There are other platforms to consider as well
Of course, this only relates to Google searches. You also have to consider other platforms too, which is where Bing Places and Apple Maps come in. An SEO expert will know how to optimise your online presence so that you feature high up on these two platforms as well.
Final words on your Google My Business
As you can see, there is a lot that needs to be considered when it comes to Google My Business. We hope that this has helped you to get a better understanding of why this is an important platform and what it can do for your company. This is a must-have when it comes to 2022 marketing.
