Anyone who’s thrown a dart will know that hitting the mark isn’t easy. You may think you have the bullseye in your sites, but you’re lucky if your throw even lands on the board. The pros make it look easy, but most of us end up carving chunks out of the ceiling with our missed throws.
Image Credit: Artur Matosyan
The same can be said when it comes to online marketing. Obviously, you intend for your efforts here to hit the mark. But, it’s not unusual for attempts to miss. In the worst case scenario, you may find that your efforts reap no rewards at all. Even if you do manage to land in the right area, you may not manage to reach the high numbers you need to win the game.
This can be frustrating. But, if you’re serious about darts, you’ll keep practicing. And, if you’re serious about your company, you’ll keep trying to perfect your shot. But, how exactly can you do that?
Pay attention to analytics
First, pay attention to analytics on your current marketing methods. The benefit of online marketing is that you can see everything, from how many people clicked on an ad, to how long the spent looking at it. Sadly, though, few business owners pay this the attention it deserves. If things aren’t going well, you may even argue that there’s no point doing so. Why torture yourself? In reality, though, even lousy analytics can teach you where you’re going wrong. It may be that people tend to click off at a particular stage. Or, perhaps they don’t even click in the first place. Either way, taking note of these differences can show you how to alter your shot for a better chance next time.
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Know how to secure prime positions
You wouldn’t stand to the left-hand side of a dart board and still hope to hit the center point. But, that’s precisely what you do when you only secure poor advertising positions. Small ads at the bottom of the page, for instance, aren’t likely to lead to big business anytime soon. Instead, you want to know how you can secure prime ad positions which help your chances. In short; you want to stand central to the board you’re aiming for. The best way to do this is to use RBT advertising platforms like Mopub which offer the chance to bid on prime spots. It’s also worth paying a little extra for promotions on sites like Pinterest. This ensures you’re taking your shot from the best place possible. That will more than double your chances of hitting the mark with your marketing.
Listen to your customers
It’s also well worth listening to what customers want. Think of these as your throwing coaches. By seeking feedback or taking time to understand your target audience, you can tailor ads to their needs. Again, this drastically increases your chances of success, and will likely secure more sales in no time at all. Michael van Gerwen eat your heart out.
