Whether you’re setting up a business website or writing on your blog, there’s a good chance that you actively want people to visit your site. However, there can be situations where, despite how much work we put in, people just don’t visit our website. There could be a number of reasons why your website isn’t getting any hits, but in this post, we’re going to talk about some of the most common reasons and how you can overcome those challenges.
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The design of your website is too jarring
If you don’t have a design background or aren’t well-versed in design concepts and philosophy, then you can end up creating a very jarring website with clashing colours, strange fonts, and a bad layout that ultimately makes it difficult to browse your website. You should take a look at website design examples to get a better idea of what a good website looks like. Don’t be afraid to take inspiration from multiple different websites and examples. At the end of the day, no idea is original and if something works, there’s really no need to change it. In terms of the layouts and formatting of a website, sticking to established designs is better than trying to reinvent the wheel which ultimately complicates things.
There’s no value on your website
You should think of people visiting your website as an investment of their time. When they land on your page, they want something out of it. They might want to buy a product, they could be looking for a download, or they might be looking to be entertained. Whatever their goal is, your website needs to provide that value. If you establish your website as a great place to learn about a hobby but you don’t have much content about it, then people aren’t going to visit again in the future. Similarly, if you have a bit of content but don’t keep it updated, then you’re going to end up in a situation where people visit once and never return. You need to keep adding more value to your website and you need to give people a reason to return in the future.
Your website is broken
People can often get a little overzealous with their websites. They might want to add lots of unique features and transitions to make their website look cool and stand out. Unfortunately, this can lead to a lot of complications with the coding of your website. If your website isn't working, then people aren’t going to visit it because it’s a bad first impression and people might find it hard to access the content or features that they want. It’s best to keep things simple with your website design so that when people do visit, they get the intended experience and they’re not facing slow loading times and broken content.
Hopefully, these common reasons have given you a fresh perspective on your website and can help you add new elements and content to make it more appealing.
