Instagram is a visual social media network in the competitive world with more than 1 billion monthly users and 500 million daily users. It is the second most popular network behind Facebook and other applications. More than 25 million people are using Instagram to enhance their business.
Instagram provides a great way for businesses to promote their brands on the platform. 90% of Instagram users follow 1 business account and 60% of users visit business profiles per day, and 21% of people say they check it weekly. Additionally, 95 million photos and videos are shared on Instagram every day.
According to the research of Oberlo, the engagement rate on Instagram is 4.21 % that is 84 times higher than Twitter, 10 times higher than Facebook, and 54 times higher than Pinterest.
A great engagement rate is essential for growing your account and building effective Instagram marketing strategies.
In this article, I'm sharing the best ways to increase your engagement rate on Instagram, and it will help you get more followers and improve your business reach.
Creating quality and authentic content is the key to Instagram's marketing strategy. Instagram is a visual platform, so your content should look great to reach more audiences. You can use carousels to create posts with multiple images. It is great to increase your engagement.
Instagram videos get 38% of engagement than photos. Create eye-catchy and compelling videos to attract your followers. Share funny videos has a great chance to go viral on social media platforms. Make use of video editing features on Instagram to make your content attractive and to get more engagement.
Brands and businesses need to be very active to gain more followers and boost engagement.
According to the research, sharing two posts per day will help you to get more engagement to your content. Also, it is a great way to keep your feed fresh and relevant to your followers.
The successful way to increase your Instagram engagement is to post content when your followers are most active. Every Instagram profile has unique followers at different times, so it is best to find your personalized time to post on Instagram. It will definitely help you to reach your target audience, increase engagement and improve your business.
IGTV provides great opportunities for brands to create long-form videos than typical posts on Instagram. It helps you to collaborate with influencers, build engagement and improve your Instagram marketing strategy.
Share one-minute video previews on your Instagram feed and encourage your audience to keep watching on IGTV. It will increase your Instagram TV views and help you to receive more IGTV likes for your videos. One of the best ways to increase engagement is to create educational videos and behind the scene videos. It is an effective way to build transparency and brand and build trust with your audience.
Instagram stories have become the most famous feature on the platform with 500 daily active users. Many brands and marketers are using Instagram stories for their business, and additionally, one-third of the viewed stories are posted by the business.
Instagram stats say that 60% of Instagram stories are watched with sound, so always add music to your stories. Also, you can include a link to your stories. It is the best way to drive more traffic to your website and increase your engagement on Instagram.
By creating attractive videos and photos can help you to get more engagement on Instagram. Share posts with AR filters and it is all about color grading. It will make your post more effective and beautiful. Many brands are using AR filters to create posts and allow their audience to experience their product.
You can also use Instagram stickers in your post, and it is the perfect way to encourage your followers to interact with you. Additionally, you can use question stickers and polls stickers, and countdown stickers. It is a great strategy for increasing your engagement and help you to improve your business on Instagram.
Reels are Instagram's new feature, and it was launched on August 5, 2020. Reels allows the user to create 15 seconds short videos and share them with their friends, feeds, and stories. Many markets are using Instagram reels to promote their brand to a wider audience.
Create compelling reels that will give more engagement for your reels videos. When your reels get higher engagement, it appears on the explore page. It is a page where everyone can see your reels, and it will increase your reach to a wider audience.
Creating shareable content is one of the most important Instagram marketing strategies. Create effective content to get more engagement. When your post gets more engagement, it has great opportunities to reach new people.
You can make saveable content, and it will also gain little engagement for your post. Similar to saveable content, shareable posts are highly related to follower's likes and needs. Users can measure and track how many times their post has been shared using the Instagram analytics tool.
Instagram captions generate more engagement to your post, and it will encourage your followers to spend more time looking at your content. A great caption can help you to show your brand personality and engage with your audience.
You can write a caption differently. It can be short and to the point, and also, it can be long. Instagram allows you to add 2,200 characters in your caption. One of the best ways to increase your engagement on Instagram is to write longer captions.
Replying to comments is an effective way to build relationships with your followers. When you receive more comments for your post, Instagram recognizes your content as a valuable post, so it has a higher chance to reach more people.
Conversation with your audience makes them feel free and creates excitement to chat with you. One of the easy ways to get engagement is to respond to the comments as soon as possible. Create great content and ask your followers to comment.
Using Instagram, analytics users can track the best performing content that drives more engagement to your account. Iconosquare is an analytical tool that allows you to track followers' growth, engagement rate, and the best time for posting your content.
Always check your metrics to create a successful Instagram marketing strategy. Monitoring your metrics will help for future post creation. With this can be built a strong Instagram community and more engagement.
Creating and maintaining your platform effectively is a great way to grow your followers, improve your business and increase your engagement rate. Create high-quality content to showcase your brand in a unique way to get more engagement. Use these above 10 ideas to get more engagement and to improve your Instagram marketing strategy in 2021.
Author Bio:
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.
