Instagram is a fantastic social media platform that can grow your business, but how do you know if you’re using it correctly? In most cases, you can simply look at your metrics to see how well you’re performing, but there are always ways to improve your presence on social media, especially if you’re using an extremely popular platform such as Instagram.
So to help you out, we’ve prepared a couple of important tips to help you grow your business through Instagram.
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If you haven’t already, decide what your goals are for Instagram
If you’re a relatively new business or are just starting to use Instagram as a social media platform then you’ll want to create some kind of goal or aim. For instance, is your goal to increase your brand’s presence on the platform, or are you trying to build a community? There are many different goals that you can follow and it’s all about deciding what your main use for Instagram is. If you don’t have a goal or purpose for Instagram, then it can be difficult to make decisions and will lower your motivation.
Instagram is a visual platform, so make full use of photographs
The strong point of using Instagram is the visual content. Whether you learn how to add multiple photos to one Instagram story or study how to take better pictures with your camera, you need to focus on improving the quality of your photographs which will be the main content that you have on your pages. If your business doesn’t make much use of photographs, then it’s important to try and find relevant images of your products and services. If you find that this is difficult, then it could just be that your business isn’t fully compatible with using Instagram as a platform to grow your business.
Post on a regular schedule
It can be hard to find things to post about on Instagram, but if you’re looking to generate more engagement and grow your business then you need to make regular posts. Sticking to a regular schedule helps you appear more often in your follower’s timelines, but you’ll want to try and put a lot of thought into each of your posts so that they don’t appear like spam. Try not to force yourself to post every day as well; once or twice a week is more than enough.
Create your own aestheti
One of the most interesting things about advertising on social media is how you present yourself as a business. These days, more and more companies are hiring extremely creative and outspoken individuals to manage their social media pages. This gives their brand a personality which can be used to promote their products and attract more attention. The same concept can be applied to Instagram but instead of having a personality, it’s your business’s aesthetic and design choices that will help you create a more distinct style. This can help you stand out as a business but will also make you a lot more approachable.
