How to Use Twitter to Expand Your Business - Part 2

1. Use Hootsuite.com to schedule your tweets throughout the day. Some people (like me) send tweets when they have the time and end up sending a bunch at one time. But I’ve learned it’s much better to schedule your tweets using a tool like Hootsuite and send 5 or 6 tweets throughout the day. You’ll have more Klout.

2. Klout is a measure of your influence in the Twittersphere. I noticed that Twitter users with more followers than followees had higher Klout scores. Some people will follow a whole bunch of people just to get them to follow them back. This is not the best strategy. The best thing to do is to follow people you are interested in following and who are important in your industry.

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