The field of marketing is changing. As the wider population’s knowledge surrounding privacy becomes increasingly acute, people aren’t falling for the same tricks. Advert blocking tools are used to get rid of regular marketing practices, giving companies a hard time when it comes to getting their name out, while also wasting their money. Of course, along with this, some people are scared when they see adverts related to their browsing.
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This has opened the doors for a fresh take on marketing; social media influencers. By using a popular user who makes posts which are related to your industry, you can reach loads of potential customers without having to breach their privacy. With the life on an influencer being a desirable one, this can have the power to make your product into a hit. To help you out with this, this post will be exploring the process you’ll need to go through to hire someone like this.
Finding Them: Getting your hands on your influencer will be the first part of this. Websites which offer to do this for you are often overpriced, and it’s best to look for one on your own. Instagram is the easiest place for this, as you can search for tags related to your business, choosing users with posts which you like and high follower counts. Taking a look at their average post likes can help, too, giving you an idea of how much exposure you might get.
The Approach: Instagram has a neat direct message function which makes it easy to get in contact with the people you choose. At this stage, it’s best to be honest, while retaining a professional appearance. Explain what you do, what you want from them, and what you are willing to give them in return, while also asking any questions which are burning on your mind. It shouldn’t take long before you find someone who wants to strike a deal.
The Agreement: This is possibly the most important part of this whole process, with no one in this industry being able to afford trust. Instead, an identity verification service should be used to make sure your users are who they say they are, and a contract needs to be put in place to outline your agreement. To ensure that no one leaves the transaction unhappy, it will be worth discussing this document in great detail. You can find templates online which will make the process quite a bit easier. Of course, as a big part of this, you will have to uphold your side of the bargain.
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Hopefully, this post will give you the push you need to break away from services like Google AdWords. Over time, influencers promise to take over this market, even if their reign may be short lived. This makes them invaluable to companies on the rise. If you’re able to jump on the next big thing before it disappears, you can reap the benefits without having to do much work, and it doesn’t even have to cost much in the process.
