When you’re running your business, you should always be working to improve your marketing campaign. Part of this will include exploring new marketing strategies. For instance, you could consider looking at omnichannel marketing for your business model. Used correctly an omnichannel marketing could be the killer solution that you need and provide an upper hand against key competitors. One particular impact is that with the right omnichannel solution, your conversions are going to go through the roof.
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What Is Omnichannel Marketing?
Omnichannel marketing is a strategy that allows you to take advantage of the clear focus that society has on technology. Indeed, these days, users are accessing about three different pieces of tech to socialise each day. This goes beyond the typical desktop or phone. They probably also have a tablet and perhaps a smart watch as well as various other devices that have a presence on their phone.
Due to the increased focus on technology, the path buyers take towards a purchase decision has changed dramatically. In the past, it was common for consumers to start and end purchase in the same place. For instance ,if they began a journey towards a purchase in-store it would end there too. These days, a customer could end up passing through several different channels and exploring various resources before completing a purchase decision. An omnichannel marketing strategy takes advantage of this and is a campaign that uses this concept to the benefit of the brand in question.
You might think that this is quite similar to a multichannel marketing strategy. Perhaps you are already marketing your business on several channels? Multi-channel marketing provides a solid foundation for omnichannel promotion but it’s not the final form. Instead, omnichannel marketing provides a cross-channel strategy that includes every piece of content that will be connected to your brand. With this strategy, you can make sure that you can build incredible relationships across all different channels.
It’s worth noting that this will include both digital sources as well as more traditional channels and point of sale platforms. With this solution, you blur the lines between the physical and online experience in new and fascinating ways.
What Are The Benefits?
There are various benefits of exploring this type of strategy. For instance, you will be delivering a completely integrated shopping experience for your customer. Every channel that you are using will work together to create an incredible experience for your customers. The customers will shop online, by mobile, via the phone, or even with a brick and mortar store. Once again, the experience is going to be seamless and you can break down all the walls that usually separate these different elements of your campaign.
As mentioned, this is going to lead to a higher level of conversions. Some people see incredible levels of success with their marketing campaign when introducing an omnichannel strategy. It’s not unknown for conversion rates to double or even triple if this is approached the right way.
What Do You Need For An Omnichannel Strategy?
It’s important to be aware that this strategy is not a DIY solution. You will need to make sure that you are using the right internet marketing team that will be able to pull this offer. Remember, you will still be using the typical forms of marketing but they’ll all be connected and work together with one another.
When you are exploring different marketing agencies, do make sure that you ask them about omnichannel marketing. You need to be prepared for the fact that most won’t know what omnichannel marketing is and those that do maybe ill equipped to handle a campaign like this. You might need to complete a thorough search before you find the right team.
Examples Of This Strategy
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There are many examples of an omnichannel marketing strategy that you might be interested in using in your own business model. For instance, a customer could be shopping in-store, exploring different possibilities. During this time, they might receive a text message alerting them about a special offer or promotion. This could encourage them to commit to a purchase of a particular product or help shift stock that you are struggling to sell.
Alternatively, it’s possible that a customer receives an email after abandoning a shopping cart. This is useful as it gives you a second chance to secure the sale. You can use the email in question to address what went wrong and provide the customer with the solution they were looking for but perhaps didn’t receive. Another example of this would be a retargeting ad that allows you to pinpoint exactly what a customer was thinking about purchasing and promote it as they continue to explore the web.
If you want a real-world example of an omnichannel marketing campaign, then you should definitely consider exploring how Disney has used it to its advantage. Specifically, we’re thinking about Disney World. When booking a holiday with the company, everything can be completed through their website. This includes booking tickets, hotels, and dining experiences. After the holiday is booked, customers can further customize their experience with the My Disney app. This can be accessed through a search engine or using an app on their mobile device. As well as this, the company sends emails, alerting guests when new options are available to their holiday and emails that count down when they get to board their flight. But that’s not all.
Once at the destination, customers are provided with magic bands. They can use these bands to interact with entertainment options, enter their hotel room or even buy items in their store. It’s a completely connected, integrated experience and it’s difficult to find another example that has handled it more successfully.
We hope this helps you understand the key benefits of an omnichannel marketing campaign and the steps that you will need to take. In doing so, you can guarantee that your marketing strategy is stronger than before and that your business is on the right track for future successes as a key player on the market.
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