Many digital marketing tactics are designed to attract first-time customers. What about digital marketing tactics for keeping customers coming back? Below are just a few digital marketing strategies that can help to inspire loyal customers.
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Online loyalty points
Allowing customers to collect loyalty points can inspire them to keep making purchases in order to receive discounts in the future. On top of using in-store loyalty cards to collect these points, you could also allow customers to collect points online if you have an online store. This involves encouraging users to set up an account before they make a purchase - every time users make a purchase while signed into that account they can then collect points. Most ecommerce platforms have a loyalty points feature that is easy to set up.
Apps
Apps can be a great tool for encouraging loyal customers. Customers who download your app will constantly be reminded of your company every time they use their phone and see the app icon. You can also send notifications via your app about promotions and events. You’ll likely need to hire an app developer to build an app. Make sure that your app has a clear purpose for existing and that it doesn’t just have the same function as your website - common uses for apps include digital loyalty cards that can be scanned in store or digital restaurant menus that customers can order from.
Mailing lists
Getting customers to subscribe to a mailing list could be a way to keep them updated on promotions and company news. This could be an email mailing list or an SMS mailing list. The likes of retail SMS marketing can be great for alerting customers of promotions so that they return to your store. You can use software to set up and manage mailing lists. There are various tricks that you can use for getting people to join your mailing list.
Social media
You can also inspire customers to keep coming back by getting them to follow you on social media. The likes of Facebook, Instagram and Twitter can be great platforms for posting news on promotions and events. Social media also gives you the opportunity to interact with consumers - you can post polls, memes and questions that will get people replying. In the process, they’ll be reminded of your brand and may be tempted to pay your store/site a visit.
Blog posts
A way to get people constantly returning to your site is to set up a blog. By regularly publishing engaging blog posts you can get people to keep reading your blog and in turn to keep checking out your site. Blog posts shouldn’t be overly promotional - in fact, they should be mainly informational with little attempt to promote your brand. Use them as an opportunity to show off your expertise in your field by offering tips related to consumers that have some relation to your industry (such as house moving tips if you run a real estate agency or car maintenance tips if you run a car repair centre).
