If you have a business, there are some ways you can boost it with local marketing. You can use social media like Facebook and put ads on it. And you can also use hashtags to help people in the local area find you. It can take time. But here are some little ideas for a bit more business.
You can put ads on Google, but it isn't free. But if you have a bit of spare money, you can boost web traffic by a big amount. With pay-per-click (PPC) ads, you can set an amount to spend every day on your ads. But be careful because Google can spend more than you set. Expert blogs and services like Armory Digital Marketing can help you come up with a good ad plan for getting the most out of ads you place and using Google so it makes your website better.
Social media should be one of the first things you use to get more business. This is mainly because you can use their ads for free. You may not get as many clicks as when you pay, but you can get a lot if you have a good friends list and are known in your area. The good thing about social media ads, though, is that you can make sure people in your area see them the most. You can also set other things like age range when you create an ad using social media.
You might have a big area that you do your business in. And your website is good for letting people know where you can get to. But it can also help boost SEO, traffic, and business if you make landing pages for each area. So if you offer services in multiple areas of a city or cities in a region, make a landing page for each one. This is better for your local SEO and letting customers know if they can hire you. It also helps to change the words around a little bit.
Google My Business is one of the best ways to get more local traffic and business. It's not free to use, but you can focus on local customers only. To set it up properly, try doing these things:
Give as much contact information as you can, such as email, phone, and address.
Tell customers what you do and all the areas you are happy to get to and serve.
Make sure you verify your business after making your Google My Business profile.
Add as many photos as you can, like work completed and your building, if you have one.
List your business in the right category so people can find you more easily.
It's a massive help using Google My Business. It makes sure that the right people see you. But it can only work with what you give it. So give it as much info as you can to get more customers.
Most places on the web let people put reviews on now. Amazon, Google, and special sites for your category are good examples. With sites like Google, loads of people can see your business and review it. So it makes sense to let people post them. When others see what people are saying about your business, it can help them decide whether to get in touch. But never pay for reviews. About half are fake, and Google will move your site ranking down.
Google is a good way for people to find you. But it's not the only way. Other ways of searching include location tags and hashtags. You can make people more aware of your brand using location tags on sites like Instagram. These will show up when people search for location-based stories and posts. Hashtags are also a good way to help people find you. For example, you can stick a hashtag like #LiverpoolPlumber for your business to show when people look for it.
You don't have to do everything online. Old ways of finding business and getting people to know who you are are still good for business in a local area. Fliers, posters, and putting ads in local papers and magazines work really well. But they do cost money. So they might not be the best thing for you if you don't have a lot of extra money in your business budget. But you can get to more people this way, like older people, because not everyone has the internet and a computer.
Local marketing can be done in tons of ways. When you use it properly, you can get more business. Google Ads is a good way of doing it. And you can get more local customers if you do a good Google My Business page. But use things like fliers to get to people without the web.
