The human activities upon the planet earth are shaped by mobile apps now. Mainly, the businesses across niches and sizes depend on mobile apps more than ever before. It is the app user experience that can help a small business get a competitive edge over large multinationals.
Yes, thanks to mobile apps, suddenly, the focus has been shifted from the products and services to app user experience. As innovative and sophisticated app features play a decisive role in making an app popular, it is time for the businesses to ask what the must-have features are for their apps.
Taking a sweeping look at the evolving features of the mobile apps, we have picked up 7 leading features that any business app would love to have.
An Easy Voice Search
Yes, an increasing number of mobile users now use voice search to find their preferred content and products while using business apps, search engines, and mobile commerce stores. The trend has been one of the most dominant ones in recent years. As a business, how are you going to respond to this?
Well, a great search function is almost imperative for any business app. Now, you can improve this search function better by introducing a voice search. The introduction of cutting-edge technologies such as natural language processing (NLP) now allows app developers to use the most advanced voice search function, which is capable of understanding voice modulations and differences of pronunciation better than ever before.
A Chatbot
Chatbots suddenly emerged as the most talked-about mobile app feature that brought a revolutionary change to the user experience. A chatbot is equally a customer service agent, an analytics tool to gather customer information, a recommendation engine to suggest products and solutions, and an in-app guide to help customers and users find what they need. A chatbot does so many things for a business app.
But the traditional rule based Chatbots that become clueless to all the queries that are not listed are already obsolete. Modern Chatbots powered by artificial intelligence (AI) and machine learning technologies help users with more meaningful, context-aware, and relevant answers that matter for them. The IndianAppDevelopers company that caters to consumer-focused startups and SMBs finds Chatbots the most popular feature among business apps. These intelligent Chatbots can turn the so-called mobile user experience into an effortless and interesting one by giving solutions and intuitive answers that users were looking for.
Landing Pages
A mobile landing page is what helps you to convert business more directly by generating quality leads. A visually appealing landing page that explains the value proposition is clear and convincing terms and equally supplements the message with a great image does a great job for generating leads.
Superb Onboarding Experiences
Customers often detest complex and multi-layered business apps because of their complex navigation. On the other hand, while using mobile apps, customers and users are mostly restless to find anything instantly and within a flicking second. This is why a mobile onboarding experience is of extreme significance to help users get their things done in less time and without any scope of confusion.
The onboarding experience is also critical for e-commerce, and certain apps where delayed response and confusion can directly result in loss of sales.
Robust Background Analytics
Finally, any business app focuses on getting insights through user data. For this, they utilize sophisticated in-app analytics that continuously translates in-app interactions, behavior, and user preferences into relevant insights for business conversion.
Robust analytics working in the app background often proves to be the backbone of an app's business strategy and plans for future value additions. The emergence of artificial intelligence (AI) and deep learning algorithms further aggravated the scope of in-app analytics in drawing more precise and effective insights.
Offline Access to Contents
Thanks to powerful local caching features, robust cloud support, and device processing capabilities of the latest flagship smartphones, offline access to web and app content have become almost a popular feature. Yes, most of the leading apps now allow their users to access certain contents offline, and the app updates the contents once the network connection is restored. This is obviously a crucial value addition to the sophisticated user experience that no business app can ignore.
Intelligent Personalization
We have kept the most important aspect of the modern business app in the end, especially because it defines all other features and UX attributes of an app now. From personalized notifications to personalized in-app features to personalized menu and layout options to personalized product and content recommendations based on previous searches, the scope of personalization in mobile apps is huge.
What personalization does to a user and a business is equally interesting. Personalization helps establish the relationship between the user and the business based on user intent, user context, and user preferences. To put it simply, when an app connects users with features, contents, communications, and suggestions that really matter to them, it becomes useful for that intended user, and this results in better business conversion. After reading this, can you, as a business, ignore personalized user experience for your app?
Conclusion
We have almost listed out all that it takes to make a business app successful and popular. Nevertheless, it would help if you remembered that these features alone are not enough. It would help if you made them strewn together for a comprehensive gratifying user experience. How creatively you do, it matters a lot.
