Having a great website is one of the most important keys to any successful business. But, if you’re trying to build a brand, it’s going to take more than a website (no matter how good it is). You also have to focus on SEO, engagement, and social media.
One of the best ways to reach a wider audience and to show a more humanistic side of your brand is to utilize videos. Most marketers agree that videos are one of the most crucial ways to keep people engaged. And, as you might have expected, the top platform for sharing videos is currently YouTube.
With nearly 2 billion active users, YouTube is a juggernaut in the world of video content. But, there is always room for more, and your brand should see it as an opportunity to grow and reach different target markets.
With that in mind, consider what you already know (and don’t know) about YouTube. For example, here’s how long it takes to get 4000 watch hours: About a year. But, don’t let low view counts at first discourage you. Keep posting fresh content and keep these tips in mind to increase your views and build a stronger following.
1. Create Better Content
Because there are so many videos on YouTube, every single one of them is competing for more views. One way you can attract different audiences is to create content that is compelling. Don’t just post videos for the sake of posting videos.
Instead, think about what people might want to see. You could do interviews with employees or a behind-the-scenes look at your products or services. You could even create fun, unique advertisements specifically for YouTube, that can be shared across multiple platforms.
Creating content that people are interested in will make it more likely for them to spread the word about your brand. Any marketing expert will tell you that word-of-mouth advertising is like gold. So, whatever you can do to create a ‘digital conversation’ with engaging videos will help your brand to grow.
2. Create a Call to Action
If you’re familiar with blogging, you probably use a call to action at the end of most of your posts. While it might not seem like you can “tell people what to do” on YouTube, you can certainly remind them to make the right choices when it comes to supporting your brand.
That comes in the form of encouraging viewers to subscribe to your channel and click on the ‘notification’ bell. This will let people know whenever you post a new video. Thanks to the algorithm YouTube uses, the more subscribers you have, the more likely it will be for people to see your video. Your subscriber count could also help you to earn money from YouTube if it reaches a certain number.
3. Promote Your Other Videos
YouTube has a couple of great features that can help you to promote other videos on your channel that might be relevant or coincide with each other. For example, if you’re posting a video about how your product works, you might want to include a card or end screen that people can click on to take them to another one of your videos - perhaps one about how your product is made.
Not only does this increase your video count, but the more videos people watch from your channel, the more likely they are to subscribe.
4. Promote Your Videos Everywhere
One great thing about YouTube is that it allows your videos to be very easily shared across multiple platforms. You can embed your videos right onto your website, which can cause people looking at your site to stay longer in order to watch.
You can also share them onto your own social media platforms in order to increase engagement and get people talking. Now, more than ever, consumers are flocking toward relational marketing. They don’t want to be talked down to by flashy advertisements. They want to feel a connection with the brands they trust. By sharing your YouTube videos to platforms like Facebook, you will have a better idea of what people are saying, and you’ll be able to easily answer questions and respond to comments.
If you haven’t invested any time or energy into creating great YouTube content yet, there is no time like the present. You don’t need to be a professional videographer or editor in order to make engaging content that people want to watch. Instead, focus on creating content that showcases who you are and why your brand is different. If you’re able to do that, you can absolutely see success with YouTube and stand out among your competitors.
