There are so many guides online that offer SEO tips to business owners determined to self-manage their SEO. It’s a rich niche, full of so many different ideas -- so it would be easy to conclude that self-management is within reach of anyone who attempts it.
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While those guides have their use, the truth is that -- for some people -- self-management of SEO could be outright bad for their business. So before you dive into those online help guides, it might be worth considering these circumstances below. If you’re experiencing any of these, then self-management might not be the way you want to go…
#1 - If You’re Already Pushed For Time
There’s a lot to do in the life of the average entrepreneur. You have to keep an eye on the accounts, update your business blog, process orders, deal with angry customers… the list genuinely does go on and on. If you already find yourself struggling to do everything you need to, then how are you going to be able to manage a successful SEO campaign as well?
Sure, if you have got the time on your hands, then self-managing your SEO is feasible if not preferable. If you’re in the midst of launching a business, however, then the chances are you don’t have a lot of time. Don’t overfill a plate that is already spilling over just because you don’t want to contract the work out.
#2 - You’ve Got Too Much To Learn
If there’s one thing that professional SEO and marketing agencies know, it’s how to run their campaigns. As you can see from the likes of https://www.webfullcircle.com/seo-case-study/, companies who operate in this industry have long histories working with a multitude of clients to achieve the best results. This makes them experts; they have been there, seen it, done it, and made a success of it.
You’re a newbie. While there is an element of SEO knowledge that you can self-educate, you’re not going to be able to bring yourself up to professional level in your spare time. You’ve got a business to work on. If you’ve little to no experience of how to conduct an SEO campaign, then there’s just too much for you to learn in too short a time frame. It’s better to contract out than waste time that could be better spent nurturing other aspects of your business.
#3 - You’ve Tried and Been Unsuccessful Before
Above, we discussed the importance of realizing that you don’t know enough about SEO to self-manage -- but it’s possible to know too much as well. If you have attempted self-management in the past and been unsuccessful, then it’s a poor use of time to try again. You’re not an SEO professional; it’s okay to not be good at it. Outsource, so that you can focus on the areas where you genuinely do excel.
Self-management of SEO can be possible, but you have to focus on the overall business picture. At times, the biggest strength to your company can be admitting that you have a problem and need assistance, as discussed on http://www.huffingtonpost.com/shawn-hunter/saying-i-dont-know-is-a-s_b_8475666.html. Understanding what you can and can’t handle is fundamental to your business success.
