From beauty gurus to gossip channels, YouTube has quickly grown into one of the world’s most popular social media platforms. The brand started by providing creators with a place to upload their own unique, original content just for fun, without any monetary compensation. Thanks to Google Ads and social media, many YouTubers who started uploading as a hobby have turned their passions into full-time jobs. Now, you can make a living doing what you love, and, in some cases, it can be quite a lucrative profession. With some channels making millions of dollars, more people are considering YouTube as a career path to get famous and make money. A lot of YouTube superstars started their channels in their own homes. If you’re interested in creating a successful YouTube channel, this guide has tips to help you start your own channel, choose an audience and engage with them, and learn other tricks to help you get the most money out of your videos.
Despite its viral dance video origins, TikTok is more than just a place for Gen Z to show off their killer moves. The fairly new app has already transformed the way we take in video content and is continuing to influence how brands interact and engage with their audiences.
While it could be easy to dismiss TikTok as a hip replacement for Vine or Instagram, there are many reasons why brands should take note of this video platform — starting with the fact that it has roughly 1 billion active monthly users.
With recently announced updates to its algorithm and design, TikTok is set on becoming more than just a flash in the pan. The app is now looking to offer users a more personalized experience with a simple goal —. ensuring that each user's feed provides them with content that they want, when and where they want it.
As a result, brands have to rethink their strategies when it comes to video content and how they're presenting themselves through this new medium. Below are four ways brands can leverage the power of TikTok to meet their marketing goals in 2022.
Video is the dominant form of media on the web. Every day, humanity consumes billions of videos on everything from cookery to cats (and sometimes both at the same time).
Marketers were quick to see that motion picture was the preferred medium for communicating digitally. You could have the most beautiful images or line after line of perfect prose, but it couldn’t compete against videos. There was something about it that made it special.
