The online dating industry is now worth more than $10bn worldwide, and there is no question that apps and websites are at the heart of it. Given that the industry is still growing, there has never been a better time to enter it.
Before you can help users connect with each other, you must first ensure that they are connected to your brand. After all, you will be competing against many different online dating platforms, which is why a strong marketing campaign is vital. Here are six key steps that will have users fall in love.
As with any website or app, the design of your platform will be a central focus. For starters, you will need a dedicated adult industry payment gateway and merchant account to run the venture. Meanwhile, you will need to ensure that the mechanics of the site work well. This ranges from user profiles and how they interact with each other.
You need to promote a positive user experience. To do this, you must consider how users can filter their preferences. Meanwhile, adding unique features (potentially monetized) will be equally vital. The USPs of how the platform works can subsequently become key parts of your branding and future marketing campaigns.
It’s true that your platform can’t be successful without good marketing. However, you must also remember that prospective users won’t sign up if they have reasons to doubt your site or app. So, you must try to understand their perspective and remove any potential concerns they may have.
Online dating is now the norm. Still, many people feel that there is a stigma surrounding it and would like to be a little secretive about their activities. So, you must ensure that the site’s security and privacy are under control. When the industry payment gateway is supported by less obvious names on bank statements, users will be happier.
When marketing your online dating brand, you need to reach the right audience and resonate with them. Knowing your niche is, therefore, essential. For starters, dating platforms aimed at older users are more likely to be sites and focused on serious relationships. Unlike apps aimed at young casual daters.
You may also want to look at a niche profession or demographic. You can take inspiration from many niche platforms that already exist. Once you know your audience, this should guide key decisions on brand imagery and tone of voice. Likewise, you can then target your PPC ads and related campaigns to reach the right people in the right places. Perfect.
Whether users are looking for love or casual dating, they want to know that your platform can help. Frankly, the best way for them to confirm this is through seeing that the site or app has connected others. Social proof will carry even greater weight than your fancy graphics or in-house ads.
Adding a testimonials page and getting reviews for your search engine listings will certainly help. User-generated content, data analysis, and a focus on celebrating user success stories are all great ideas. Not least because it creates FOMO. When supported by a large social media following, prospective users will trust your brand.
Using a dating site or app is recreational. As such, any content that markets your online dating platform must be easy to consume. Video marketing is particularly useful, especially when looking at animated shorts. While capturing the user’s attention is the initial intent, you need to keep them engaged too.
One of the most effective solutions is to focus on content creation. This could mean adding a blog or even a podcast. Tips on how to make a profile stand out, how to ace a first date, or other dating aspects will work wonders. It adds value to the user, making your brand far more popular. In many cases, you will be able to monetize the content for extra revenue too.
Your online dating platform can reach audiences in many spaces from PPC ads and social media to newspapers or radio ads. However, showing at the top of the App of The Day feature can significantly boost downloads. In truth, it is particularly useful for your type of platform due to its nature.
Anyone who checks out the charts or featured list for online dating will be a hot lead. Frankly, most people will opt for one of the top options. They feel more legitimate while the knowledge that other people have downloaded the app means a bigger potential dating pool. Ensure that your app marketplace keywords are right, and it should lead to downloads.
