So anyone who blogs longs for one thing above all: to have as many regular readers as possible. But the truth is that this is harder than you might think. While it might be relatively straightforward to bring in a few readers using some easy tricks, keeping people reading for a long time and coming back again and again is something else altogether. Fortunately, there are many things you can do to ensure that you bring in more readers - and keep them reading for longer. Let’s take a look at some of the best ways to do just that.
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Write About Something That People Care About
It might sound elementary, but if you want people to read your blog, then you need to write something that they will actually enjoy. Now, the thing with this is that you can never please everyone so you will have to merely find a few topics that the majority of your visitors will see at least some interest in. The best way to do this is to brand your blog so that you are writing mostly about one or two topics - but even then you need to be careful about what those items are. Readers of a blog about Scarlett Moffatt weight loss techniques might also expect you to stretch further afield from time to time, as just focusing on one topic at all can be dull for some people. But as long as you can write relatively diversely on an issue that will interest people, you should find that it makes all the difference.
Don’t Overlook The Power Of Networking
If you really want your blog to be successful, you need to make sure that you are thinking of it like any other business. This means that networking is going to be important, as it is likely to be the number one way in which you actually draw people in. Networking comes in many forms, and it is essential not to limit yourself to too few if you really want to spread the message far and wide. But remember that if you like you can easily stick to only networking online - although these things are always much more successful if you also network out in the real world. However you do it, just make sure that you are doing it. Speak to people, be polite, introduce who you are and what you do, and you will be amazed at how quickly this leads to more and more interest in your blog. It really is worth the effort.
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Get Your SEO On Track
Like any website that needs more visitors, one of the best ways to bring more readers to your blog is to take a look at your SEO. The most successful blogs are those which have substantial SEO, without fail, so you need to make sure that you are approaching this from as many angles as possible. The truth is that you can’t overdo it on your SEO. For a start, you will want to think about keywords. Do some research; find out what people who might read your blog are actually searching for, rather than what you guess they might search for. Then make sure that your blog is full of that kind of content. If you can make your keyword usage match up with the Google Analytics data, you will find it makes a massive difference to how high up on the SERP you are.
Beyond that, just make sure that you are continually adding fresh and exciting and engaging content to your website. Above all, it is the content that counts, so be sure to keep blogging as much as you can if you want to be in Google’s favor. You would be amazed at how many bloggers do not actually blog all that much. It might seem obvious, but you need to blog frequently for this all to work as well as you might hope.
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Partner Up With Other Bloggers
Very few blogs can survive in a vacuum. A huge part of keeping your blog genuinely alive is ensuring that you are partnering up with other blogs, and other bloggers. There are a variety of ways that you can do this. One of the most common - and most successful - is to write guest posts for other blogs, and have them do the same for you in return. You might not think that this could do much but think about it. With each guest post, there will be a backlink to your own blog. If you write only a dozen guest posts a month, that is a hell of a lot of links to your blog. Over time, you will find that you are gathering many readers from those other blogs. It is crucial here to choose the blogs carefully. If you go for blogs with readers similar to your readers, then you will be more likely to draw them in. Don’t go for direct competitors, but rather bloggers writing in a related, but separate, field. This is the way to find the audience you need for your own blog. When you partner up in this way, it really does benefit everybody - including the readers, who will have discovered a fantastic new blog.
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Put Yourself In The Reader’s Shoes
Above all, you should endeavor to think to yourself what the reader wants and make sure that you deliver on it as best as you can. This can be difficult to get quite right, but with the right kind of patience and forward-thinking positivity, you should be able to make it right. Put yourself in the reader’s shoes and ask yourself what you would want to read if you stumbled across your blog. Provide the right content, and you will gain more and more readers in no time. Then it’s just a matter of writing about what really fascinates you, and finding a way for it to stick with your chosen audience.
