You’ve got a great product or service, your business is all set up, you’ve followed the steps to make your website engaging, but your business is still to take off. You may be just starting up and/or not wanting to utilize too much profit currently to market your business. That’s fine. There are many low-cost or free tools available to market your business and spread awareness.
Here are some of the best online ways that you can market your business and grow.
Work On Your SEO Ranking
Firstly you need to understand your current ranking and then analyze ways in which this can improve. By increasing your SEO you will place higher under google searches and will gain more people to your business’s website to look at your services or products.
If you search on google SEO checker, I list of sites will show up and by pasting in your URL you’ll get an SEO report. Whilst completing this task, you could search the URL of your main competitors and analyze their scoring, and set a target benchmark that needs to be achieved and overtaken to boost your business.
Key Word Research
You want to see what other keywords are showing within search engines so they can be considered within your content and start to allow your site to be found via web searches by completing keyword research tools.
Start A Blog
There are many free sites available that support starting a blog. This allows you to build a following as an individual and will allow people to trust you and want to support you through your business where possible. It is also a great way to build your SEO as you’ll be generating more content and therefore more opportunity to get your page ranking.
Where possible you want to try and incorporate your blog onto the same site page as your business and have the supporting each and other. Of course, if this is not possible you can set up a free site elsewhere, just make sure that you are linking the pages.
Use Social Media
Social media can influence the success of a business overnight. Especially if you have a large following. Social media is a great tool as it allows you to tag your business and products or services within posts, pictures, and videos. This is great advertising for you and expands the audience of potential clients that your business could service.
In order to get the most out of social media, you’ll want to engage and interact with your following frequently and spent time building engagement by generating regular content.
Online Courses
With the interest being so big and vast there are many free or low-cost courses available to be completed online which can be used to focus on set parts of your business that you want to learn or become more proficient in. When considering spending any money on a course it is important that you do online course reviews to ensure that you getting the most for any money you are spending.
