It's never too late to jump on the social media bandwagon. Though reports will suggest that certain platforms are dying, you can always use social media to leverage your goals and opportunities into more than you could've ever imagined. Before you start dreaming about going viral and becoming an overnight success, know that it'll take a lot of hard work to gain the bigger platform you desire. In order to experience success, consider the following tips.
A wise person once stated that you can't be all things to all people. It's better to focus on who your target audience member is. Find that person on the platform they'd typically hang out on. Then, create a presence on that platform. While there are plenty of people who know how to show up on Facebook, Twitter, Instagram, and TikTok with ease, this is a great way to spread yourself too thin. Instead, focus on mastering one platform first. Then, gradually diversity to add more platforms to your arsenal (if it seems necessary).
Social media platforms and algorithms have changed. As a result, the rules have changed as well. Gone are the days where you needed to post three times a day in order to gain traction. A lot of platforms are favoring the content creators who produce videos. If you share a video once a day, repurpose content into video form or do a live broadcast, videos can be incredibly powerful. You also need to plan your content in advance if you'd like to stay ahead of the curve.
If you want to develop a larger reach, connect with other content creators. Whether you show up on their podcasts, collaborate for a sponsored post, or do a live broadcast together, find ways to get in front of new audiences with the art of collaboration. Place thoughtfulness and authenticity at the forefront of your collaborations in order to make sure you're connecting with the right people and the right audiences.
When you host a live broadcast on a platform like YouTube or Instagram, you can connect with people, read comments and engage in real-time. When you do this on a consistent basis, this can help move you to the top of the algorithm. Just make sure that you're producing content that people might like to see. If you love to cook, host a broadcast as you cook in the kitchen and engage with your followers. Announce that you're going live. Make sure you have reliable marketing strategies and technology support to assist you as you take on an endeavor like doing live broadcasts. By getting a professional telecom audit, you'll position yourself to succeed.
If you can pay to play, this can help you speed up the chances of getting more exposure with a quicker turnaround. Use the power of Facebook ads in order to gain reach on Facebook and Instagram. With Facebook ads, you just need to set your daily budget, pay attention to your statistics and give details surrounding where your audience is. You can get really specific about the audience you'd like to promote to.
As you engage on a specific platform, pay attention to the latest updates and features they offer. Quickly learn the details and implement them in your strategies in creative ways. As you remain innovative and creative with new features, it'll be much easier to set yourself apart as you take advantage of any new marketing techniques that the app is testing.
If you have a business account, you'll be able to track your numbers and analytics. Pay attention to the data to see what's working. When a certain strategy or style is taking off, don't try to go against the grain. Stick with what works until it stops working.
Even with all of these tips, you still need to master the art of the pivot. If something isn't working for you in the same way it once did, it's okay to pivot. Social media platforms change constantly. What worked a year ago might be dead a year from now. As long as you remain adaptable and figure out how to include these tips in your social media strategy, you'll gain the presence you're looking for in due time.
