1. Use Hootsuite.com to schedule your tweets throughout the day. Some people (like me) send tweets when they have the time and end up sending a bunch at one time. But I’ve learned it’s much better to schedule your tweets using a tool like Hootsuite and send 5 or 6 tweets throughout the day. You’ll have more Klout.
2. Klout is a measure of your influence in the Twittersphere. I noticed that Twitter users with more followers than followees had higher Klout scores. Some people will follow a whole bunch of people just to get them to follow them back. This is not the best strategy. The best thing to do is to follow people you are interested in following and who are important in your industry.
1. Primo PDF – This is a free tool that enables you to convert your Word documents and Photoshop designs to PDF format. It comes with a plugin that works like a printer. You choose it from your printer menu. Works great! I use it all the time to send design mockups and documents to my clients. www.primopdf.com
1. What is Twitter? Twitter.com is a website where you can send short messages to the public. You create an account and start sending 140 character messages. These messages are called tweets. People follow you and they can see your tweets on their home page, much like your wall on Facebook. And you follow them and you can see their tweets on your home page. See my tweets here: www.twitter.com/seascapeweb
2. Twitter is a conversation. You can reply to other people’s tweets and they reply to yours and that way you can have a 2 way conversation.
1. Be sure to backup your mailing list regularly. I recently had a client call me and ask for help in retrieving their mailing list. Someone in the office had cancelled their subscription to Mailchimp to save costs. And now they had no access to their mailing list database. When using third party software like Mailchimp, Constant contact, iContact, Vertical Response, etc, be sure to back up your mailing list monthly. There will be a function on their website that allows you to download your mailing list into an Excel spreadsheet.
Oops, I forgot to post my November newsletter. Here it is:
November 2009
1. Ask your clients for their testimonials.
Many business owners are reluctant to ask their clietns for testimonials. This is especially common in women who don’t like to toot their own horn. Clients love to talk about companies they like and most will be happy to give positive comments when asked to do so.
2. Call your clients as part of your follow up and ask for their feedback.
They may not have time to write down a testimonial for you. Make it easy for them. Call your client on the phone and ask how they like your product or service. And ask for any questions or comments.
3. Offer to write it down for them.
You could say something like "that would make a great testimonial for my website." Offer to write it down for them and send it to them by email. Ask them to edit or add anything they wish and also to authorize it.
4. Ask your clients to be more specific.
If they say something like “you did a fantastic job”, ask them to be more specific and to describe a certain aspect of your service that they liked.
5. Ask for their permission.
Be sure to ask the client’s permission to publish their testimonial on your website or in your brochure. Let them know how you plan to use it.
6. Refrain from editing your client’s wording.
If your client sends you a written testimonial, use it as is. You can remove complete sentences if it’s too long but do not change the wording or the sentence order.
7. Include the client’s full name, title and name of their company, and city.
If you use only the person’s initials, it could be anyone and is viewed as less trustworthy.
8. Offer to include a link to your client’s website in the testimonial credits.
This will help promote both of your businesses at the same time.
9. Include a small photo of the person who gave the testimonial.
This makes it more personal and assures the reader of the truth of the testimonial.
For more Internet marketing tips, visit our blog at http://seascapewebdesign.com/blog
Kathryn Laan, Creative Director
Your Website Marketing Experts
Visit SeascapeWebDesign.com Today!
604.729.4227
katy@seascapewebdesign.com
www.twitter.com/seascapeweb
When your computer dies, are you able to continue doing your business? We don’t like to think about it. But sometimes those little machines that we rely on every day to business, sometimes they do break down. Recently my video card died the day before a site was due to be launched and my computer would not start. Thankfully, I had complete website backups on my laptop and on my development server.
Building your business is all about marketing. Here are 7 tips to expand your business online in 2009.
1. Redesign your website regularly to capture your audience’s attention and be memorable. Use a content management system like Drupal so you can easily add a new design. You will also save time and money by editing and adding content to your own website.
Experts say that prospects need to have contact with you 7 times before they will feel comfortable buying from you. Here are 7 ways to nurture a budding business relationship.
1. Business cards often form a person's first impression. When you attend networking events and meet tons of people, your business card is something tangible your prospects can take home with them and refer to and remember you. Be sure to have your business card professionally designed with your branding and contact information including phone number, email address and website address.
