The success of a business depends on its marketing. If you’re able to market your business well to the public, you’ll have a better chance of gaining more customers. The more widely you advertise your business, the more people will be enticed to do transactions with you. On the other side of the coin, if you don’t do anything with your marketing, it won’t be long before your business might crumble and eventually die. The latter is probably every business owner’s nightmare. To ensure that your marketing attempts will only gain positive results, you should use call tracking. This technology enables you do to a lot of things which can be very useful with your marketing. To drive the point home, here are some of the ways call tracking can improve your marketing:
- Call tracking can track your ROI: As a business owner, you might have paid for different marketing channels just so people will know about your offerings. This is especially true for businesses who are just starting. And while your attempts can market your business to the public, tracking which marketing channels actually work and which don’t can become a burden – but not anymore when you use call tracking. This technology allows you to use unique phone numbers in different marketing channels. This means you can use one for your internet ads and another in your newspaper ad. This information will give you an idea on which ads produce the most profit during a certain period.
- Call tracking can determine your peak call hours: For you to make a positive brand in the eyes of the public (who can also become your customers), you need to provide excellent customer service. This can become your edge among other businesses. And one way of providing that is by making sure that you’ll have an employee answer every customer call. You need to have someone who will provide answers to every customer needs, especially if it deals with a complaint. The day and time your customers usually call is information which call tracking also provide you. This information can serve as your guide as to how you’ll schedule your employees for their working hours.
3. Call tracking allows you to make quick decisions: When you’re a business owner, you’ll be wearing a lot of hats; several responsibilities are on your shoulders. And when you come up with a decision which is not carefully thought of, it can spell disaster for your business. Prevent this from happening by using the information from call tracking. You’ll have an overview about your callers and the number of calls your business receives in a day. All of these will give you the ability to make quick business decisions, especially when it comes to your market spending.
4. Call tracking can help with your employees: You’re a business owner but your employees have a big role to ensure that your business can deliver what is expected. When you have well-trained employees, you can be confident that they can help in providing customer service every single time to your customers. But when they don’t have any idea on what they’re doing, you can never expect that you’ll earn positive feedback from your customers. Managing your employees is something which call tracking data can also help you with. Since you’re able to record incoming calls, you’ll determine how your employees treat customers. You’ll be able to pinpoint which areas your employees should improve in and provide training apt for them.
5. Call tracking can help target your marketing: When you’re able to get in touch with your customers, you’ll learn a lot of things from them – where they’re living and how did they know about your business. You’ll basically have an idea about the demographics of your customers. This kind of information can be a goldmine of information for businesses. If you’ve been receiving calls from Location A and none from Location B, for example, you can determine which area needs more targeted advertising and which areas your business has already penetrated. You can spend your resources to places which need marketing more.
Innovation Is Key To Business Success
The business world is fast-paced. If you continue to implement approaches which you have been doing years back, your customers might find another business which can offer them more innovative products and services. This can be bad news for your business. As a business owner, you should be willing to take risks, and dive into new ideas – and call tracking should be one of these. This might be the only solution you’ll need for all of your marketing dilemmas. If you need additional information about call tracking it might be best to speak with a company like
Fone Dynamics to help guide you.
John Taylor
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at
Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.
