May 2010
Top 7 Ways to Boost Your Google Ranking
1. Get inbound links on related sites
Find websites related to your industry that are not direct competitors that would like to link to your website. Look for websites that have a Google Page Rank of 3 or above. Use your keyword phrase in the link text for these links. For example, one of my clients is ChinookRafting.com. They could approach the company that supplies their whitewater rafting boats and ask to exchange links. Then both companies can benefit from the resulting traffic.
2. List your website in web directories
Google loves it when you have many one-way links to your website. There are many directories that will list your website for free. Be aware that some of these sites may take some time before they add your link. There are other paid directories that will add your link more quickly. Be sure to use your main keyword phrase in the title of your directory entry. This is usually the link to your website.
3. Write regularly in your blog
Posting fresh content to your website regularly is another way for gain higher rankings in Google. Use your keyword phrases in the titles of your blog post and in your link text to pages on your website. It's good practice to post in your blog 2-3 times per week. If you don't have time to post that often, add a news section to your website and post once a month and label each post with month and year only.
4. Write guest posts in other people’s blogs
Another way to build links to your website is to write guest posts on other blogs. Look for blogs with people leaving comments and that has a Google Page Rank of 3 or higher. In your guest post content, be sure to link to your website and use your keywords in your link text. When you write a guest post, you are encouraged to end with your “signature line”. This is a little blurb that tells about you as the author of this guest post. Be sure to include a link to your blog or website in your signature. Commenting on other blogs is another way to build link love but they don’t weigh as much as a full guest blog post.
5. Write articles about your area of expertise
There are many websites online that will publish your articles for free. Some are called e-zines and others offer press release services. Be sure to include a link to your website in your signature at the bottom of your article.
6. Encourage your Visitors to use Social Media to Promote your Website
There are 2 main ways to use Social Media to build awareness of the informative ontent on your website. The first is great for people that do not have a Facebook page for their business nor do they have their own Twitter account. Add a “Share on Facebook” links to your home page and to each blog post so your visitors can post your content on their own Facebook page. Add a “Retweet This” link so your visitors can share your blog posts on their own Twitter accounts.
7. Start a Facebook Fan page for your Company
The second way to use Social Media is to have your own Facebook page for your company. These are also called Fan pages. Encourage your existing clients to sign up for your Fan page and they can brag about you and your great services to all their Facebook friends. You can also sign up for your own Twitter account and post short messages to share valuable information to your prospects. See my previous newsletter on "7 Tips on How to Use Twitter for Your Business"
Thanks for reading! Kathryn Laan ,
Creative Director
Seascape Web Design
Phone: 604.729.4227
Email: katy@seascapewebdesign.com
Web: http://www.seascapewebdesign.com
Twitter: www.twitter.com/seascapeweb |
